Why I Started Retained CRE: De-Risking De Novo Healthcare

I've built over $20M in healthcare infrastructure across 1 million+ square feet. I've scaled real estate platforms from seed-stage startups through multi-billion dollar acquisitions. And I've watched brilliant founders lose months of momentum—and millions in capital—because they tried to navigate the "real estate snowball" alone.

That's why I started Retained CRE.

10 Years

Building healthcare real estate infrastructure across every stage: 0-to-1 startups, mid-stage ventures, and publicly traded institutions

The Problem: The Real Estate Snowball

Healthcare founders have a deep passion for improving health outcomes. They've designed incredible care models with a singular focus: deliver high-quality care that impacts health outcomes.

But the real work begins when you try to translate that passion into functioning clinics. It's a completely different skill set.

The "Real Estate Snowball" Hits

Founders who try to go it alone tell me the same story: They started with a broker and quickly realized they needed more.

Suddenly, they're managing dozens of consultants and vendors—architects, project managers, contractors, furniture vendors, MEP engineers, permit expeditors. It became a full-time job, sucking up time that should have been spent refining their care model and focusing on patients.

The complexity compounds. The costs multiply. The timeline slips.

This is the problem I'm here to solve: giving founders back the time to build great care. My job is to take the real estate complexity off your plate and prevent unforeseen cost overruns, timeline delays, and decision fatigue that distract from your core mission.

My Journey: From Broker to Builder to Operator

My path has been in the trenches of healthcare real estate. I started as a junior broker, shifted to the corporate side, and grew from transaction manager to VP leading a national real estate department.

My Career Path

Junior Broker: Learned the market, the deals, the mechanics of transactions

Corporate Real Estate: Transaction manager → Portfolio lead → VP of National Real Estate

Scaling Iora Health: Built real estate platform through One Medical acquisition (now Amazon)

Building myPlace Health: 0-to-60 locations through SCAN Health Plan acquisition

Development Principal: Led $20M+ in adaptive reuse healthcare infrastructure

This wasn't about mastering a process. It was about getting results and learning to look around corners. I learned to anticipate business and real estate risks, and translate complex decisions into a clear path forward.

My True Differentiator

I'm not just a builder. I'm an operator.

A broker, architect, or general contractor can do their jobs brilliantly, but they don't have the operational experience of running the business inside. They've never hired clinical staff, managed patient flow, or balanced unit economics in a value-based care model.

I have. And that's my secret sauce.

I bridge how leaders think about business success with the daily realities of clinical operations. I know you need to think patient-first, but staff operating efficiency, happiness, and engagement are a very close second—a nuance not every leader fully grasps without direct operational experience.

A Moment That Changed Everything

An early-stage company once approached me before starting the real estate process. Their goal: open 8 new clinics in 5 months.

"I told them that at their stage of growth, not only was the timeline unrealistic, it wouldn't be sustainable for their operations or patient care."

I'm not here to tell you what you want to hear. I'm here to give you a realistic roadmap that gets your product to your core customers, faster.

That's the conversation that crystallized my mission: founders needed someone who could bridge strategy and execution, someone who understood both the business model and the building.

The Mission: Expand Access Through Smart Growth

Why Retained CRE Exists

To expand access to care by helping founders build high-quality facilities that buck the trend of generic, institutional healthcare.

Health outcomes suffer when patients aren't engaged or can't access care in a timely, comfortable place. The physical space matters.

My job is to give founders confidence that their most significant non-people expense—real estate—will bring their vision to life without becoming a distraction, a cash drain, or a compromise.

Expanding access isn't just about speed; it's about scaling smartly and sustainably. I've witnessed companies, fueled by huge funding rounds, pursue aggressive growth before stabilizing operations. It strains resources and deteriorates the patient experience.

I help founders avoid these pitfalls by building playbooks for repeatable clinic development. Consistent brand, streamlined staff training, and predictable overhead and capital costs are critical to long-term success. It enables you to focus on managing patient demand and growth, rather than battling real estate variability.

The physical space is deeply personal—it's the tangible representation of your mission. My job is to ensure the heart of your vision is never lost to the complexity of the build.

How We Work: Core Principles in Action

These aren't just values we talk about. They're how we operate every day:

Transparency & Direct Feedback

We provide realistic roadmaps and honest assessments. You'll always know where you stand and what's truly achievable, without the fluff or surprises. If your timeline is unrealistic, I'll tell you—and show you how to fix it.

Strategic Partnership

We don't just advise; we become an extension of your team. I connect your strategic vision to flawless, on-the-ground execution. Think of me as your VP of Real Estate—without the salary and benefits cost.

Patient & People-Centricity

Every real estate decision is filtered through one lens: how does this enhance the patient experience and empower your staff? Because that's what drives better health outcomes and operational excellence.

Sustainable Agility

We build in flexibility from day one. This de-risks your operations and ensures your physical footprint supports long-term evolution and growth—from your first patient to a successful exit.

My experience allowed me to develop the strategic foresight of a VP-level leader. I anticipate challenges, translate real estate decisions into business language, and ensure physical space supports financial and growth objectives, including a clear path to exit.

Ready to De-Risk Your Growth?

Let's discuss how we can bring your healthcare vision to life and scale your real estate strategically—without the snowball, without the surprises, and without losing your mission to the complexity.

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Why Most Healthcare Founders Underestimate Their Clinic Launch Timeline

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PACE Center Development: Precision & Purpose in Highly Regulated Builds