Even at $500 a square foot, no clinic budget makes every room special, and spreading it evenly makes none of them special. Here is how I decide which two or three moments a patient will remember, and what has to stay plain so those can be real.

By site 3 you have a prototype, written down or not. The question is who owns it, what it takes to change it, and whether you’ve documented well enough for the next architect to use it

First-time founders learn more in their first clinic buildout than they ever wanted to know about real estate development. See how founders can set themselves up for success before the stress hits.